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EFT International

A global nonprofit supporting learning, practice and professional standards for Emotional Freedom Techniques.

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EFT Practitioner Directory

Bruno Sade

Accredited Certified Advanced EFT Practitioner

Available: Online and In-person
Member #: 20053167
EFT Specialty Areas: Social Anxiety, Trauma, Shame
Other Training: Clinical psychologist. IFS-informed. I work with "parts" in such a way where all parts are welcome and heard, with no judgment.
Professional Licenses: Licenciado en Psicología
Website: brunosade.com
Location:
Argentina
Languages: English, Español
About Bruno:

I’m Bruno Sade, an Accredited Certified Advanced EFT Practitioner and Matrix Reimprinting Practitioner. I also have a background in mental health as a clinical psychologist licensed in Argentina, with five years of experience in a public hospital.

After years of working with patients, I began to notice that traditional talk therapy often focuses on trying to think differently in order to feel better. But in many cases, what people struggle with is not primarily a thinking problem. It’s rooted in how they feel.

This is where Emotional Freedom Techniques (EFT Tapping) comes in. It meets us exactly where we are and works with what we’re feeling in the body. As that shifts, thoughts and actions often follow more naturally, without needing to push or force the process.

Part of what shapes my approach comes from my experience as a client and from something I kept noticing over time. Many methods, and even certain ways of applying EFT, tend to depend on something the person is not actually able to do.

To feel something, to stop feeling something, to put words to the experience, to measure it, or to access it in a specific way. When that’s not possible, the process can stall, leaving a quiet feeling of “this would probably work… if this obstacle wasn’t here”.

I became more interested in an approach that doesn’t require that obstacle to disappear, one that can work with you exactly as you are, without asking you to do something you’re not able to do. That’s the foundation of my approach.

Articles by Bruno Sade

What to Do When You Feel Resistance During EFT Tapping

By: Bruno Sade | 8 June, 2026
Categories: Core EFT Skills

Boardwalk on lake with mountains illustrating article about resistance during EFT tapping

When resistance shows up during EFT tapping, it often means a part of you is trying to protect something important. Instead of trying to push it away, this article explores how to give that resistance a voice and work with it directly. By listening to what it has to say, you can often unlock deeper emotional shifts.

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Setting Boundaries with EFT: Choosing Short-Term vs. Long-Term Discomfort

By: Bruno Sade | 13 January, 2025
Categories: EFT Strategies, Relationships, Self Care

Person feeling frustrated or overwhelmed

How to use EFT to assist with boundary-setting, making it easier to prioritize our well-being

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The Harm of Toxic Positivity: When We Weaponize Gratitude Against Ourselves

By: Bruno Sade | 15 December, 2024
Categories: Self-Acceptance

Heart hands

While gratitude is a powerful practice, it can sometimes be weaponized to encourage denying our emotions; EFT offers a path to accepting our feelings instead, offering an antidote to toxic positivity.

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EFT vs. Toxic Positivity: Embracing Genuine Emotions

By: Bruno Sade | 11 December, 2024
Categories: Core EFT Skills

A rainbow of colors to depict a range of emotions

This article explores why being encouraged to “think positive” can actually make us feel worse by invalidating our true emotions, and how EFT can help. The author shares his reflections on the book “Toxic Positivity” by Whitney Goodman and how EFT fits into the book’s arguments.

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Tapping Gently: Meeting Yourself Where You Are in EFT

By: Bruno Sade | 21 October, 2024
Categories: Core EFT Skills

Tapping Gently

This article explores the importance of meeting yourself where you are in EFT, especially when working with trauma. It highlights the principle that we can only go as fast as the slowest part of us feels safe going, and introduces techniques like Sneaking Up to gently approach intense emotions without bypassing any part of the process. The article emphasizes that EFT is about allowing the process to unfold naturally, without using willpower to push through emotional resistance.

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Using EFT to Address Imposter Syndrome

By: Bruno Sade | 30 September, 2024
Categories: EFT Strategies

This article explores how EFT can help address imposter syndrome, a common experience where individuals feel inadequate or like a fraud despite their accomplishments. It discusses how tapping can reduce the emotional charge attached to self-doubt and negative thoughts, making it easier to quiet these distractions and improve performance and well-being. Practical examples and personal experiences demonstrate how EFT can be applied effectively in managing imposter syndrome.

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Silencing the “Buzzing Bee”: How EFT Can Improve Your Focus and Performance

By: Bruno Sade | 21 September, 2024
Categories: Core EFT Skills

This article explores how negative thoughts, like “I’m not smart enough” or “I look ridiculous,” can distract us from performing our best, much like a buzzing bee. Using EFT, we can quiet these distracting thoughts and improve our focus and enjoyment in various activities, from taking an exam to dancing at a party.

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Tapping Gently: Finding the Right Balance with EFT

By: Bruno Sade | 13 September, 2024
Categories: Core EFT Skills

This article explores how to use Gentle Techniques in EFT to manage emotional intensity, comparing the process to adjusting the temperature of a cup of tea. By “zooming out” from triggering details and meeting ourselves where we’re at, we can stay within a comfortable emotional range and make EFT more effective without overwhelming our nervous system.

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Mastering Self-Tapping: A Guide to Creating Effective EFT Phrases (Part 2)

By: Bruno Sade | 2 September, 2023
Categories: Core EFT Skills, EFT Strategies

In Part 1, we looked at how to define your issue using the “banana bread analogy”, where the overall issue (fear of driving) can be thought of as the loaf, which can be cut into slices (specific events – having to drive to another city to visit your son). Let’s see now what happens after […]

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Mastering Self-Tapping: A Guide to Creating Effective EFT Phrases (Part 1)

By: Bruno Sade | 2 September, 2023
Categories: Core EFT Skills, EFT Strategies

Recently, someone asked me for tips on creating “effective phrases for self-tapping”. Drawing from my experience as a psychologist and EFT practitioner, here are some guidelines.

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Feeling Lost with Your EFT Practice? Start with Future Events

By: Bruno Sade | 6 July, 2023
Categories: Core EFT Skills, EFT Strategies

In this article, we explore the effective approach of utilizing Emotional Freedom Techniques (EFT) to tackle future events and the benefits it brings. The process starts by focusing on negative expectations around upcoming scenarios, leading to the release of these anticipatory emotions. This can help to unveil important past memories, providing key areas for further EFT application. The method aids in sparking ‘cognitive shifts’ – spontaneous changes in perspective that lead to a more empowering viewpoint. While it encourages personal growth, a cautionary note is offered for dealing with intense or traumatic memories. The article emphasizes that even partial progress can help to kickstart actions previously inhibited by fear or resistance. Overall, the article presents EFT as an empowering tool for personal transformation.

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How to find the “gold nugget aspect” to improve your results with EFT

By: Bruno Sade | 14 June, 2022
Categories: Core EFT Skills, EFT Strategies

EFT works best when we focus on something specific, such as something that happened in the past (a memory) or something that might happen in the future. We can be even more effective and specific if we ask ourselves “what part or aspect of this event is my mind focusing on the most?” and include that information in the phrases we use while tapping.

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EFT International (EFTi) is a not-for-profit Charitable Incorporated Organisation (CIO), registered in England and Wales, Charity number 1176538.

Our Mission

EFT International is dedicated to advancing and upholding exemplary standards for education, training, professional development, and the skillful and ethical application of EFT (Emotional Freedom Techniques or "Tapping").

We are committed to supporting the growing body of evidence-based research into the efficacy of EFT, and are actively working to integrate EFT into the mainstream.

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