Note – This article was first published on Gary Craig’s Emofree website in 2010. I’ve had students and practitioners tell me over the years how much they have benefited from the knowledge I shared. To enable that continued sharing of knowledge I’ve asked EFT International to reprint the original as it is no longer found […]
Read MoreSejual Shah

Accredited Certified EFT Master Trainer of Trainers
I am an EFTi Practitioner and Trainer of Trainers specialising in helping execs with career growth and confidence issues. Since 2006 I have pioneered ways of delivering business EFT courses to large companies at home and abroad and love coaching other practitioners to do this as well.
Since 2023 I a member of the Board of Trustees at EFT International.
Since 2009 I have been working with Business Energetics, a tool I created which blends principles drawn from Family Constellations with EFT to enhance business growth whilst drawing on spiritual values. My clients love the profound results this tool delivers!
I work on-site with corporate clients at their offices, and over secure video link worldwide.
Why train with Sejual?
- Class sizes for my workshops are small. This allows for good one to one interaction with me. The learning stays focused. As a result you’re less likely to get lost in the group. The small group size enables you to form helpful social bonds with the other students. You’ll learn more easily in this kind of environment.
- There’s a week gap between each session on any training level. This allows you time to digest content between sessions. The gap allows me to set homework, and this means you can practise and deepen your skill. This means you can let questions emerge to bring to your next session. This time for reflection is vital to developing your skill as an EFTer as tapping will become more of a habit, and less of a tool to dust off once in a while when you remember. In short, with this approach you’ll keep benefitting from your EFT learning long after the workshop is over.
- My training manuals are clear, well-written and devised to be comprehensive for your particular workshop. We use the manual during the sessions to help you understand why we apply EFT in specific ways.
- I have more than 10 years experience in delivering online training. This includes a retreat I ran in 2011 with over 30 participants attending from three different continents. I have several years experience in offering my own modality, Business Energetics, online. I understand how to make content engaging so that you learn well and in a fun way. Your learning experience is made richer for this experience.
- I’m adept and experienced in delivering training to culturally diverse audiences, and those with differing learning needs.
Upcoming Workshops or Events Hosted by Sejual
Growing your business - Business Energetics Online Workshop Series
- Online Event
- When: Wed 27 Sept - 1 Nov 2023 Cost: £440
- Language: English
- Time zone: 1pm EDT, 6pm BST, 7pm CEST, Thu 6am NZST Led by: Sejual Shah
EFT Online Trainers' Mentoring
- Online Event
- When: Thurs 28 September 2023 Cost: £42
- Language: English
- Time zone: 10am BST, 2:30pm IST, 4pm HKT, 7pm AEST Led by: Sejual Shah
EFT Level 2 Training - Online
- Online Event
- When: 2 Oct - 23 Oct 2023 Cost: £300
- Language: English
- Time zone: 9am BST, 10am CEST, 1:30pm IST, 4pm HKT, 7pm AEST, 9pm NZST Led by: Sejual Shah, Master Trainer of Trainers
EFT Online Group Mentoring
- Online Event
- When: Thurs 12 Oct, 2023 Cost: £42
- Language: English
- Time zone: 3pm Eastern, 8pm BST, 9pm CEST, Fri 5am AEST, Fri 7am NZST Led by: Sejual Shah
EFT Online Group Mentoring
- Online Event
- When: Wed 25 Oct 2023 Cost: £42
- Language: English
- Time zone: 5am Eastern, 10am BST, 11am CEST, 2.30pm IST, 5pm HKT, 8pm AEST, 10pm NZST Led by: Sejual Shah
Articles by Sejual Shah
The Navigator And Driver Metaphor For Effective EFT Work – Part 2
Newcomers to EFT can find so many free or cheap resources available online to tap along to. It begs the question: Why hire a practitioner?
For simple issues, EFT shared in off the shelf resources might be effective and low cost. But what about approaching knotty, multi-layered problems that are unique to the individual? These cheap resources, at best, skim the surface. At worst they make it look like EFT doesn’t work.
This article explores what qualified, trained practitioners versed in the Art of Delivery offer.
The Navigator And Driver Metaphor For Effective EFT Work – Part 1
Newcomers to EFT can find so many free or cheap resources available online to tap along to. It begs the question: Why hire a practitioner?
For simple issues, EFT shared in off the shelf resources might be effective and low cost. But what about approaching knotty, multi-layered problems that are unique to the individual? These cheap resources, at best, skim the surface. At worst they make it look like EFT doesn’t work.
This article explores what qualified, trained practitioners versed in the Art of Delivery offer.
Moving Forward from Wikipedia’s Entry on EFT – Sejual Shah
You perhaps have heard that Wikipedia doesn’t like EFT. The entry there on tapping is starkly negative and ignores the growing published evidence-base of how effective the tool is. To date there are over 70 randomized controlled trials and over 50 pre-post outcome studies documenting the effectiveness of meridian tapping therapies. EFT has been found […]
Read MoreDrawing on ancestral wisdom to grow our businesses
Our ancestors may feel far off, especially if we’ve never met them. Yet how many stories get passed down the family line about the hardships our relatives suffered? Stories of struggle, survival in difficult times, or of how they were let down by others. How much do these tales shape the way we approach our […]
Read MoreThe Power Behind The EFT Points
This article explores the benefit in our using mainly end and start points along meridian lines in our EFT work.
Read MoreOvercoming a Lifelong Fruit Revulsion
“For as long as he could remember Andy couldn’t bear to eat fruit. He would pop a piece of strawberry or other fruit in his mouth every so often but couldn’t stand the texture and would promptly spit it out. It was even worse with dried fruit. Andy would play a dance with his spoon to fish out the offending items from his bowl if ordered by accident…”
Read MoreThe Art of Delivery in Dealing with Rape Trauma
“When we got to the crescendo of the movie, we calmed every mental image of distress that came up quickly and safely for her, sneaking up on each one to keep the process as gentle as possible…”
Read MoreThe “Bundled Movie” Technique
“…when there are too many memories of the same type of event happening over time […] I ask the client to create a two minute movie drawing on elements of what they’ve experienced. This seems to have the effect of neatly gathering together many similar memories, whilst still giving the focus and specificity we need to neutralise their emotional distress using EFT. ”
Read MoreFingerpoints Help Address the “Heart” of a Complicated Issue
“Her irregular heart rhythm went from 7 at the start of our session to a zero by the end. Talking with Hillary 7 weeks later, she reported feeling calmer and able to open up from the heart to give more love to others as a result of our work.”
Read MoreAn Integrated EFT Approach: Business Energetics
“Vanessa left feeling like she’d shifted a major issue. What happened after was startling. A week after her session she was invited by a major media company to work with their team as a consultant to develop a product launch.”
Read MoreEFT at Work: Bringing EFT to Corporations – Part 1
“We look for ways to engage in sincere and professional discussions that are focused on delivering maximum benefits. Our focus is on serving our clients’ needs…”
Read MoreEFT and the Law of Attraction – the Incremental Approach to Abundance
“In our experience, the ‘flash in the pan’ success that some see with EFT is a wonderful starting point. However, huge sustained success for most EFTers is best fostered by taking a step-by-step approach.”
Read More